Digital Marketing in Bangladesh

 Impact of Digital Marketing in Bangladesh

Nowadays people are fonder of quality than quantity. So we don’t need to do mass marketing where we are able to target potential customers, through digital marketing. We can target our potential customer based on their interest, age, gender, geographic because it is much cheaper than traditional marketing so Digital Marketing in Bangladesh has an influential impact in traditional marketing strategy.

For example, you are an entrepreneur. You are going to launch a product in the market. But you don’t have investment enough. When you promote products through traditional media i.e. print media or TVC format, you have to spend a lot for creating content and promoting on the platform later. But when you promote in digital media, you need not cost much, even no budget, through a Facebook page, LinkedIn page, YouTube channel or any other web properties.

Now people would like to shop from home. They are using various websites to get their expected information, using social media to get info, products, and services along with managing their surrounding networks.

Most popular e-commerce website in Bangladesh right now

1.       Daraz.com.bd

2.       Chaldal.com

3.       Pickaboo.com

4.       Ajkerdeal.com.bd

5.       Rokomari.com

6.       Bagdoom.com

7.       ClickBD.com

8.       Othoba.com

DID YOU KNOW?

Bangladesh's mobile internet users increased day by day and it is 3.4 million in one month, according to the statistics of the country's telecom regulator.

According to BTRC, the total number of active internet users in Bangladesh was 120.95 million in June this year. It was 117.31 million in May.

There were 45 490 000 Facebook users in Bangladesh in January 2021, which accounted for 26.5% of its entire population.

People love internet and technology. Where the world moves to be digitized, why Bangladesh stays lag behind! The Government has taken many initiatives and we are going to part of these trends. I firmly believe this is the right time to get acquainted with digital media along with traditional media.