Traditional Marketing vs Digital Marketing

Traditional Marketing and Digital Marketing

Nowadays marketing types, plans, and strategies are changing. Traditional Marketing and Digital Marketing are two common segmentation of marketing in this modern era.

Traditional Marketing

Traditional marketing, seems obsolete and sounds recorded in the history, is the marketing process what has been widely used since the outset of civilization. It includes business cards, print ads in newspapers or magazines, posters, commercials on TV and radio, billboards, brochures and etc. It sounds like an analog system. We understand that. But traditional media marketing is the heart of marketing process which is the foundation and will never extinct.

Digital Marketing

Digital marketing is the modern marketing strategy and evolves with technology advancement. I believe that digital marketing will be the goldmine in the 21st-century of marketing strategy and continues to digital system development. It includes digital billboards, search engine optimization (SEO), social media marketing (SMM), video marketing, search engine marketing (SEM), email marketing, SMS/MMS marketing i.e. telemarketing, display advertising, content marketing, article marketing etc.

The overall marketing goal, whether traditional marketing, digital marketing or any other form is to sell product and earn revenue. Every platform has its own uniqueness.